Successful companies know their best customers—or think they do. Usually, they look at annual sales because that’s an easy number to measure. But those sales figures don’t show the entire picture. For example, your best customer for the past few years might cut back on purchasing this year, leaving you scrambling to fill the gap. Customer engagement is another important factor that is difficult to quantify or predict. A customer […]
Are You a Strategic Thinker? Lisa Thompson, Managing Director, Professional Services In a world characterized by increased economic and financial volatility, major corporations are looking for leaders with the ability to see the big picture. It might be a chief technology officer who understands why applications are moving to the cloud and how the bring-your-own-device (BYOD) trend will affect communications in the workplace. Or, a chief financial officer might […]
