What’s the Big Deal About Big Data?

  How Companies Capture What They Know About Their Customers to Innovate and Gain Market Share Virtually everyone spends time online these days, but few think about the invisible trail of data they are generating with their everyday digital activity. With every phone call, text, Tweet, Facebook post, product view, purchase, “like,” app download, browser search and online bill payment, we leave behind a stream of digital exhaust. The combination […]