(All events are by invitation-only—except TweetChats and Webinars.)
The Digital Business Dream Team:
How the CIO and CMO Collaborate for Success
Where “marketing” once meant direct mail or printed brochures, today it can mean anything from social media or email campaigns to dynamic web content and customer analytics. As marketing efforts grow ever more integrated with and dependent on technology, information technology and marketing teams have entered a new realm of collaboration and interdependence, and chief information officers and chief marketing officers carry equal weight in decisions about technology assets and Big Data. Join our panel of IT and marketing experts, at our next Spotlight Series breakfast, to learn how CIOs and CMOs are working together to manage budgets, mitigate risk and ensure the success of digital business efforts.
This event is by invitation only.